Social Media Marketing

1610-businessAll the noise about Social Media is so confusing!

If you’re a small business owner or manager, a solopreneur, author, consultant, or nonprofit, you’re bombarded daily with information about social media. I understand. Everyone’s telling you you’re missing the boat if you don’t use social media, but you feel paralyzed by the amount of information out there and by the number of social media platforms and choices. I’ve been on “information overload” myself, and it’s no fun!

Take a deep breath and let’s talk

I can help you determine whether using social media should be part of your overall marketing strategy. Depending on your needs and existing knowledge of social media, this can include an initial evaluation session with overview and recommendations, or it can be more targeted training in Facebook, LinkedIn, or Twitter. After an initial free phone call, I’ll give you an estimate for what I think it will cost to get you going.

The Social Media Connection Strategy Package

You may want to start with my popular Social Media Connection Strategy Package. I’ll schedule a session with you or someone on your staff to take a look at what you’re currently doing to connect with prospects and clients using online or social media tools. Some platforms make great sense for some businesses but may be a total waste of time for others. We’ll identify your main goals in using social media (visibility, marketing, relationship building, etc.). Then we’ll go over the pros and cons of the major social media tools available to small business owners and develop a strategy that’s customized just for you, taking into consideration your financial budget and time or staffing constraints. It will include smarter ways to manage the social media you’ve got or step-by-step instructions on how to start using one or two new ones that will get you in the game.

After our session together, I’ll write up a report that will include both a Checklist of action items and a suggested timeline for when and how long to spend.

“Before you can sell, you have to connect.”

Let me help you fill your connection toolbox with the tools you need and get your started in using them in a way that’s both effective and efficient.

Social Media Connection Strategy Package $150