Category: Relationship Marketing

How Many Ways Can You Say Thank You?

It doesn’t matter if you own a bricks-and-mortar business or run an online business (or some combination); all customers want the same thing —to feel appreciated. And it doesn’t matter the size of your business; your customers want to feel they aren’t just another number. It’s up to you to make them feel important, and this …

Continue reading

How Much Is A Customer Worth?

Customer value is worth considering There is some value to occasionally going through your list of customers and identifying at least those who account for the top 20% of your income. But if you’re trying to squeeze the most value out of each customer, be careful how you do it lest you run someone off …

Continue reading

Can prospects find your contact information?

People holding signs that spell CONTACT US

Where’s the contact information? Today’s post was inspired by a recent project my Virtual Assistant was working on for me (Tishia Lee – Tishia Saves Time). I had her researching bloggers in my niche who might be candidates for a joint venture of some sort. I was shocked when I looked at the spreadsheet she compiled for …

Continue reading

Get Those Customers Back: A Summer Marketing Strategy

Launch a campaign to win back your customers Sometimes it doesn’t pay to be subtle. In the case of luring customers back into your store (or back to your website), for heaven’s sake don’t beat around the bush. Shout it from the rooftop: “We want you back!” Let them know you miss them and want their …

Continue reading

What Have You Done This Week To Build A Customer Relationship?

It’s Friday! As a small business owner, you’ve undoubtedly spent most of your week putting out fires: responding to problems, handling issues, answering emails and phone calls. Maybe you paid some bills, handled payroll, polished off an ad for the newspaper. But have you done anything besides advertising to cultivate a relationship with a prospect …

Continue reading

You Can Get Better At Connecting

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie, How to Win Friends & Influence People Click on over to my other blog to see a recent article called “Five Secrets To Connecting With Almost …

Continue reading

Handwritten notes in business? You bet!

Don’t miss the guest post today at called “Handwritten notes: The pen is mightier than the send,” from It will give you some inspiring and helpful ways to think about how to harness the power of a personal note in your own business. I’m an avid evangelist for the personal handwritten note. I …

Continue reading

How To Make Customers Love Your Small Business

How important are your customers? Customers are the lifeblood of your business. Without them, you’re toast and you might as well shut your doors. And nothing beats the feeling of having a loyal and devoted customer base. It makes all your hard work as a business owner worthwhile!  So what can you do to build …

Continue reading

LinkedIn Update Webinar: Crush It In 2013!

Icon for LinkedIn

Wayne Breitbarth, author of  The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search, is my go-to person for LinkedIn expertise. He’s been helping his blog followers with posts on how to navigate all the recent changes at LinkedIn, and he laid it all out in a recent recorded webinar with Joan …

Continue reading

Before you can sell, you have to connect!

Hands holding orb with "LEARN"

Welcome small business owners and solopreneurs including artists, authors, consultants, and nonprofits. Here you’ll find help navigating the rapidly changing landscape of internet marketing and online visibility. I can alleviate the overwhelm and equip you with tools, online and offline, to help you understand and implement relationship marketing, increase your visibility, and turn you into …

Continue reading