Category Archive: Marketing/Visibility

What Do You Do For A Living?

  Welcome to my guest today, Annette Petrick, the creative genius and inspired storyteller behind the Consider This Radio Show (podcast and website) featuring 90-second episodes serving up “timely perspectives on life, love, friends, family, giving back, and giving thanks.” Use the audio player to listen to this 90-second show…or enjoy reading the transcript below. We business …

Continue reading »

Free Publicity Leads And Where To Find Them

Nobody knows publicity like Joan Stewart I’m always eager to read articles by Joan Stewart, a.k.a. The Publicity Hound, because she invariably shares valuable and easy-to-implement strategies for marketing whatever you want: your business, yourself, your organization, your charity, or your products and services. So when I saw her article on the Future of Ink …

Continue reading »

How To List Your Blog On Kindle…For Free!

I don’t care how much competition is out there, Amazon’s Kindle marketplace is still a huge and important market, and you don’t have to be a book author to get some visibility there. All you have to do is have a blog to which you post regularly, and I encourage all my small business clients to …

Continue reading »

14 Power Words For Your Publicity And Marketing

Words are powerful, but you don’t have to be a trained copywriter to learn and understand a few tricks of the trade when it comes to the power of persuasion. In a recent book called Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business, authors Jeanne Hopkins …

Continue reading »

Don’t Overlook This Powerful Marketing Tool: Your Email Signature

It’s easy to overlook It’s one of the easiest marketing tools available, yet it’s often overlooked—or underutilized—or not used at all. What is it? Your email signature. It’s free and automatic, so be sure to take advantage of this important online real estate. Whether you already have an email signature line in place or not, these four tips will …

Continue reading »

Build Your Reputation as an Expert: Part Two

  Becoming recognized as an expert in your field is such an important topic that I’m back with part two. If you haven’t read part one yet, you will find it here. In the first post, I shared five different ways to build your credibility and showcase your expertise. This time I have seven more ideas for …

Continue reading »

Five Ways To Build Your Reputation as an Expert: Part One

Authority rules Whether you’re running a brick and mortar business in the offline world or running a virtual business in the online world, it’s important to put some effort into building your reputation as an expert in your field. People buy from those they know, like and trust. They are likely to have more confidence in someone …

Continue reading »

6 Unbreakable Rules For Your Website’s Contact Page

Yes, housekeeping is important, even on a website You loyal readers will already how important I think it is for the prospects, clients, and customers of your small or solo business to be able to contact you easily. In this post last month— Can Prospects Find Your Contact Information?—I gave you a few homework tasks to make sure you’re …

Continue reading »

Can prospects find your contact information?

People holding signs that spell CONTACT US

Where’s the contact information? Today’s post was inspired by a recent project my Virtual Assistant was working on for me (Tishia Lee – Tishia Saves Time). I had her researching bloggers in my niche who might be candidates for a joint venture of some sort. I was shocked when I looked at the spreadsheet she compiled for …

Continue reading »

Get Those Customers Back: A Summer Marketing Strategy

Launch a campaign to win back your customers Sometimes it doesn’t pay to be subtle. In the case of luring customers back into your store (or back to your website), for heaven’s sake don’t beat around the bush. Shout it from the rooftop: “We want you back!” Let them know you miss them and want their …

Continue reading »

Baseball Lessons For Business: Track The Statistics

Number crunching behind the scenes It’s summertime, and baseball is my favorite summer sport to watch. At every baseball game, there’s someone hidden in the announcer’s box charged with a very special job: watching every single pitch thrown, ball hit, and play made, and recording it all in the official scorebook. Each ball and strike, every …

Continue reading »

Putting Your Social Media Profiles To Work For You

Woman with a laptop and social media words in background

It doesn’t matter whether you have an offline or online business, you should have an online presence. In today’s era of technology, with few exceptions, this is imperative if you want to be found by a younger clientele and be considered knowledgeable and relevant. Take time to craft a compelling social media profile Part of having an …

Continue reading »

Let Hootesuite Send Your New Blog Posts To Social Media Automatically

I use Hootesuite to pre-schedule lots of my social media postings in batches when I have time. It’s a terrific service that’s free until you have more than five accounts or platforms. I have upgraded to the Pro account because I post for several clients too, but most people never need anything but the free …

Continue reading »

Get Noticed!

Welcome to my guest today, Alexzandra de la Iglesia. She is not only an accomplished business author and speaker, but also CEO and founder of Small Business Academy. I was delighted she was willing to share a post about online visibility she wrote recently for her own blog, The Small Business Café. * * * …

Continue reading »

Page 1 of 3123