Category Archive: Customers

How Many Ways Can You Say Thank You?

It doesn’t matter if you own a bricks-and-mortar business or run an online business (or some combination); all customers want the same thing —to feel appreciated. And it doesn’t matter the size of your business; your customers want to feel they aren’t just another number. It’s up to you to make them feel important, and this …

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How Much Is A Customer Worth?

Customer value is worth considering There is some value to occasionally going through your list of customers and identifying at least those who account for the top 20% of your income. But if you’re trying to squeeze the most value out of each customer, be careful how you do it lest you run someone off …

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Get Those Customers Back: A Summer Marketing Strategy

Launch a campaign to win back your customers Sometimes it doesn’t pay to be subtle. In the case of luring customers back into your store (or back to your website), for heaven’s sake don’t beat around the bush. Shout it from the rooftop: “We want you back!” Let them know you miss them and want their …

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Book Review: It’s Your Business; It’s Your Future

It’s Your Business It’s Your Future: Success Can be Yours!  A business reference guide by Judy Day Wilfong If ever there were a primer for small business owners to beef up their customer relations and business development skills, this is it. Refreshingly honest and chock full of useful and practical examples to illustrate every point, …

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What Have You Done This Week To Build A Customer Relationship?

It’s Friday! As a small business owner, you’ve undoubtedly spent most of your week putting out fires: responding to problems, handling issues, answering emails and phone calls. Maybe you paid some bills, handled payroll, polished off an ad for the newspaper. But have you done anything besides advertising to cultivate a relationship with a prospect …

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Never forget the rule of value exchange

Laura Roeder is one smart, savvy lady, and I have learned a tremendous amount from her and from her programs. I’ve written before about her Social Media Marketer program. In an email she sent out to her program participants recently, she made a very simple but powerful point for business owners: Never forget the rule …

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A New Year’s Small Business Spruce-Up Checklist

Before things get too busy again… Christmas Day is over, and here in the United States, the last week of December and the first week of January are often quieter and less frantic. It’s the perfect time for you, as a small business owner, to take a day or two to reflect on the year just …

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How To Make Customers Love Your Small Business

How important are your customers? Customers are the lifeblood of your business. Without them, you’re toast and you might as well shut your doors. And nothing beats the feeling of having a loyal and devoted customer base. It makes all your hard work as a business owner worthwhile!  So what can you do to build …

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